
Mobile Phone Multimedia
The move towards smartphones is still accelerating in the phone market, absorbing the feature-phone segment to create a mainstream of high performance devices that many estimate will become more than 50% of all phones shipped by 2012.
Increasingly the motto of the industry is 'Everything, Everywhere'. Mobile solutions must now deliver connectivity to bring content from your PC, your TV and your music library onto the device.
Advanced POWERVR-enabled phones are having a major impact on this market, driving not just the take up of graphical user interfaces, but also other graphical applications, such as games and location-based services, and the 'Apps Stores' to deliver them to end users.
POWERVR graphics IP cores lead the market for 3D graphics acceleration for gaming, user interfaces, personal navigation and multimedia browsing in mobile phones. POWERVR video IP cores support resolutions up to full 1080p HD across all the key standards up to H.264 High Profile, while our META processors deliver powerful audio, communications and system control processing.









