MOBILE PHONES

Mobile phones are catering for an increasingly diverse range of needs and, in so doing, becoming highly complex multimedia products.

According to Forward Concepts the mobile phone market is expected to grow from more than 1.1 billion units shipped in 2007, and is forecast to rise to some 1.8 billion units in 2012. The smart/entertainment and feature phone segments are the fastest growing and hardware-enabled 3D graphics are becoming a significant feature in new phone models for this sector. Indeed, some forecasts show the smartphone market alone rising to more than 800 million units by 2012.

These sophisticated products need graphics, video and display: graphics for increasingly sophisticated user interfaces, navigation, gaming, flash on Internet, and interactive social networking; video for downloaded movie playback, local camera encode, and videophone calls; and display for image enhancement, and TV out.

These multimedia functions must be high quality yet have low power requirements. Our POWERVR MBX and POWERVR SGX families of IP cores are uniquely suitable and are in use by leading chip makers, including Freescale, NXP, Renesas, Samsung and Texas Instruments. Their products are being used by many of the leading branded manufacturers in this market such as Motorola, Nokia, Samsung, Sony Ericsson and most OEM suppliers to NTT DoCoMo.

 Mobile Multimedia IP Solutions